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News/Attributed, But Not Incremental: Cannibalization-Corrected Attribution for Large-Scale Advertising
arxiv
PublishedJune 26, 2026 at 4:00 AM
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Attributed, But Not Incremental: Cannibalization-Corrected Attribution for Large-Scale Advertising

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Publisher summary· verbatim

arXiv:2606.26690v1 Announce Type: cross Abstract: In large-scale paid acquisition and growth advertising systems, production attribution outputs are widely used for daily budget allocation and channel diagnosis. However, paid-attributed conversions such as daily new users (DNU) may systematically ov

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