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News/Competition-Aware CPC Forecasting with Near-Market Coverage
arxiv
PublishedJuly 2, 2026 at 4:00 AM
—neutral

Competition-Aware CPC Forecasting with Near-Market Coverage

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Publisher summary· verbatim

arXiv:2603.13059v2 Announce Type: replace-cross Abstract: Cost-per-click (CPC) in paid search is an auction-generated outcome shaped by a competitive landscape that is only partially observable from any single advertiser's history. From 1.66 billion Google Ads log records for a concentrated car-rent

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