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News/Evaluating Uplift Modeling under Structural Biases: Insights into Metric Stability and Model Robustness
arxiv
PublishedJune 17, 2026 at 4:00 AM
—neutral

Evaluating Uplift Modeling under Structural Biases: Insights into Metric Stability and Model Robustness

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arXiv:2603.20775v2 Announce Type: replace Abstract: In personalized marketing, uplift models estimate the incremental effect of an intervention by modeling how customer behavior would change under alternative treatments using counterfactual analysis. However, real-world marketing data often exhibit

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