mit-tech-review
PublishedMay 11, 2026 at 1:33 PM
—neutral
Fostering breakthrough AI innovation through customer-back engineering

Publisher summary· verbatim
Despite years of digitization, organizations capture less than one-third of the value expected from digital investments, according to McKinsey research. That’s because most big companies begin with technological capabilities and bolt applications onto them, rather than starting with customer needs a
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