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News/HOBA: Hierarchical On-Policy Bidding Agents for Adaptive Online Advertising
arxiv
PublishedJuly 30, 2026 at 4:00 AM
—neutral

HOBA: Hierarchical On-Policy Bidding Agents for Adaptive Online Advertising

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arXiv:2607.24779v1 Announce Type: new Abstract: Online advertising bidding systems typically deploy multiple offline-trained expert models (e.g., PID controllers, model predictive control, offline RL policies) but face two critical limitations: lack of online adaptability to non-stationary auction m

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