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News/LiDDA: Data Driven Attribution at LinkedIn
arxiv
PublishedMay 28, 2026 at 4:00 AM
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LiDDA: Data Driven Attribution at LinkedIn

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arXiv:2505.09861v3 Announce Type: replace-cross Abstract: Data Driven Attribution, which assigns conversion credits to marketing interactions based on causal patterns learned from data, is the foundation of modern marketing intelligence and vital to any marketing business and advertising platform. I

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