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News/Multi-channel Uplift Policy Learning
arxiv
PublishedJuly 31, 2026 at 4:00 AM
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Multi-channel Uplift Policy Learning

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arXiv:2607.28182v1 Announce Type: new Abstract: E-commerce platforms must allocate fixed marketing budgets across multiple channels to maximize business utility. However, standard predict-then-optimize (PTO) paradigms fail in this compositional space due to observational confounding and severe extra

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