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News/OneBid: A Unified Auto-Bidding Foundation Model for Diverse oCPX Advertising Scenarios
arxiv
PublishedSeptember 21, 2026 at 4:00 AM
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OneBid: A Unified Auto-Bidding Foundation Model for Diverse oCPX Advertising Scenarios

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arXiv:2609.21550v1 Announce Type: cross Abstract: Auto-bidding is central to computational advertising, where strategies must maximize advertisers' conversion value under economic constraints. It has evolved from rule-based controllers to reinforcement learning and generative methods such as Decisio

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