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News/Your SEO strategy is optimized for a search engine that no longer exists.
techcrunch
PublishedMay 27, 2026 at 6:39 PM
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Your SEO strategy is optimized for a search engine that no longer exists.

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Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant w

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