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News/AI is changing how small online sellers decide what to make
mit-tech-review
PublishedApril 6, 2026 at 11:00 AM
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AI is changing how small online sellers decide what to make

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For years Mike McClary sold the Guardian LTE Flashlight, a heavy-duty black model, online through his small outdoor brand. The product, designed for brightness and durability, became one of his most popular items ever. Even after he stopped offering it around 2017, customers kept sending him emails

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