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News/COBART: Controlled, Optimized, Bidirectional and Auto-Regressive Transformer for Ad Headline Generation
arxiv
PublishedJuly 11, 2026 at 4:00 AM
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COBART: Controlled, Optimized, Bidirectional and Auto-Regressive Transformer for Ad Headline Generation

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arXiv:2607.08071v1 Announce Type: new Abstract: Online ads are essential to all businesses and ad headlines are one of their core creative component. Existing methods can generate headlines automatically and also optimize their click-through-rate (CTR) and quality. However, evolving ad formats and c

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