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News/Jointly Optimizing Debiased CTR and Uplift for Coupons Marketing: A Unified Causal Framework
arxiv
PublishedJune 2, 2026 at 4:00 AM

Jointly Optimizing Debiased CTR and Uplift for Coupons Marketing: A Unified Causal Framework

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arXiv:2602.12972v2 Announce Type: replace-cross Abstract: In online advertising, marketing interventions such as coupons introduce significant confounding bias into Click-Through Rate (CTR) prediction. Observed clicks reflect a mixture of users' intrinsic preferences and the uplift induced by these

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