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News/PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective
arxiv
PublishedJuly 31, 2026 at 4:00 AM
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PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective

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arXiv:2607.27265v1 Announce Type: new Abstract: Real-time bidding is central to computational advertising, comprising three elements: Supply Side Platform (SSP) selling ad impressions, Demand Side Platform (DSP) bidding for advertisers, and Ad Exchange conducting auctions between them. Traditional a

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