arxiv
PublishedJuly 18, 2026 at 4:00 AM
—neutral
Accelerating A/B-Tests with Counterfactual Estimation: Reducing Variance through Policy Overlap
Publisher summary· verbatim
arXiv:2607.14604v1 Announce Type: new Abstract: Online controlled experiments are the gold standard for hypothesis testing in online platforms. Notwithstanding their ubiquity, they are notoriously expensive to run, and issues of variance hamper statistical power in assessing treatment effects. While
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Originally published on arxiv ↗