openai
PublishedJune 12, 2025 at 12:00 AM
Bringing the magic of AI to Mattel’s iconic brands
Publisher summary· verbatim
OpenAI and Mattel are partnering to integrate AI into iconic brands such as Barbie and Hot Wheels, aiming to enhance creative development, streamline workflows, and create new ways for fans to engage.
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Originally published on openai ↗