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News/Efficiency of Proportional Mechanisms in Online Auto-Bidding Advertising
arxiv
PublishedApril 16, 2026 at 4:00 AM
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Efficiency of Proportional Mechanisms in Online Auto-Bidding Advertising

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arXiv:2604.12799v1 Announce Type: cross Abstract: The rise of automated bidding strategies in online advertising presents new challenges in designing and analyzing efficient auction mechanisms. In this paper, we focus on proportional mechanisms within the context of auto-bidding and study the effici

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