arxiv
PublishedApril 30, 2026 at 4:00 AM
▲bullish
Generative Bid Shading in Real-Time Bidding Advertising
Publisher summary· verbatim
arXiv:2508.06550v3 Announce Type: replace-cross Abstract: Bid shading plays a crucial role in Real-Time Bidding (RTB) by adaptively adjusting the bid to avoid advertisers overspending. Existing mainstream two-stage methods, which first model bid landscapes and then optimize surplus using operations
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Originally published on arxiv ↗