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News/Generative Bid Shading in Real-Time Bidding Advertising
arxiv
PublishedApril 30, 2026 at 4:00 AM
▲bullish

Generative Bid Shading in Real-Time Bidding Advertising

Source
arxiv.orgfull article ↗
Read on arxiv→
Publisher summary· verbatim

arXiv:2508.06550v3 Announce Type: replace-cross Abstract: Bid shading plays a crucial role in Real-Time Bidding (RTB) by adaptively adjusting the bid to avoid advertisers overspending. Existing mainstream two-stage methods, which first model bid landscapes and then optimize surplus using operations

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Discussion
Mentioned models
03
  • 01
    Generative Bid Shading (GBS)
  • 02
    autoregressive model
  • 03
    channel-aware hierarchical dynamic network (CHNet)
Source
↗
arxiv
Read original ↗All from arxiv →
Tags
04
#real-time-bidding#advertising#machine-learning#optimization
Mentioned companies
01
Meituan

No replies yet. Be first.

Mentioned models
03
  • 01
    Generative Bid Shading (GBS)
  • 02
    autoregressive model
  • 03
    channel-aware hierarchical dynamic network (CHNet)
Source
↗
arxiv
Read original ↗All from arxiv →
Tags
04
#real-time-bidding#advertising#machine-learning#optimization
Mentioned companies
01
Meituan

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