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News/HMAF: A Hierarchical Multi-Slot GD-RTB Allocation Framework
arxiv
PublishedJune 10, 2026 at 4:00 AM
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HMAF: A Hierarchical Multi-Slot GD-RTB Allocation Framework

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arxiv.orgfull article ↗
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Publisher summary· verbatim

arXiv:2606.09896v1 Announce Type: cross Abstract: In modern online advertising platforms, Guaranteed Delivery (GD) contracts coexist and bid with Real-Time Bidding (RTB) auctions. Recent approaches either decouple GD and RTB optimization or rely on heuristic priority rules, and thus fail to effectiv

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#advertising#optimization#revenue
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Meituan

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Source
↗
arxiv
Read original ↗All from arxiv →
Tags
03
#advertising#optimization#revenue
Mentioned companies
01
Meituan

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