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News/Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles
techcrunch
PublishedOctober 16, 2026 at 2:00 PM

Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

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Counterfeiters are getting better at replicating brands' marks and passing off dupes, known as "superfakes," as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods.

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